OUR MISSION

To provide all athletes, teams and coaches with safe and affordable sports nutrition solutions.

Critical Reload Powder

Critical Reload is great tasting, performance & recovery shake based on the latest sports nutrition research that demonstrates specific pairing of carbohydrates & proteins enhance muscle recovery and restores energy 40-55% better than consuming each nutrient individually.

Better Recovery Than Pure Protein Alone

Graph & data adapted from Zawadzki et al, J Appl Physiol 1992; 72:1854-9

“The body’s primary energy source is carbohydrates. If you don’t get the right amount of carbs after a workout then the protein intake is going to convert into glucose for energy and you’re going to have a limited available proteins for muscle growth and recovery.”

Michael Bewley

President & Founder, Critical Reload

Quality ingredients

Coffee Bean

Low-Sugar

Loaded with high-glycemic carbohydrates (not sugar) for rapid energy replenishment.*

Coffee Bean

High-Quality Protein

High-quality whey protein blend for increased strength & rapid muscle recovery.*

Coffee Bean

2:1 Ratio

2:1 carb-protein ratio restores energy & supports muscle growth better than each nutrient alone.

Coffee Bean

Low-Fat

Low saturated fat & no trans fat to stay lean & preserve muscle.*

Coffee Bean

Avoid Empty Calories

No high fructose corn syrup so you avoid consuming “empty calories.”*

Coffee Bean

GLuteN-Free

Gluten-free ingredients allow use by athletes with unique food allergies.

REFUEL AN ENTIRE TEAM

The Critical Reload Dispenser’s patented cooling system creates a delicious, refreshing, ice-cold shake that is light and smooth; never heavy on the stomach, so athletes look forward to drinking Critical Reload immediately after each workout.

Critical Reload is easy to mix and we have found it takes less time to mix and fill the Dispenser than stock a refrigerator with chocolate milk each day.  The Dispenser is simple to take apart and clean and our athletes love the taste of Critical Reload. The system ensures our athletes refuel properly while bridging the gap between the end of practice and dinner time with their families. I would recommend this investment to any athletic program!   

Amber Burson

Head Strength & Conditioning Coach, Lexington High School, NE

NOT A DIETARY SUPPLEMENT

Critical Reload in not a dietary supplement and is better identified as conventional food by definition of the FDA

As defined by the FDA, a dietary supplement contains one or more dietary ingredients that may include: vitamins, minerals, herbs or other botanicals, and amino acids, other substances found in the human diet, such as enzymes. Critical Reload contains none of the dietary ingredients.

Furthermore, conventional foods must have a Nutrition Facts panel while dietary supplements must have a Supplement Facts panel. Label verification delineates Critical Reload’s nutrition panel as Nutrition Facts and NOT Supplement Facts.

Certified & Compliant

Critical Reload Ingredients are tested & certified to be free of banned & harmful substances for safe athlete use

Critical Reload has adopted the Informed-Choice testing and certification program to provide the highest level of assurance possible that its products are free of banned and/or harmful substances.

My responsibility and reputation as a coach ensures vigilant product testing and certification while never compromising health and safety.

Fostering a healthy & productive experience for college athletes, Critical Reload is collegiate compliant in accordance with the NCAA

Critical Reload is suitable for collegiate athletics and is permissible under NCAA* Bylaws because it’s not a dietary supplement and does NOT contain banned or harmful substances. To learn more about NCAA Bylaw 16.5.2.2 for nutritional supplements visit: www.ncaa.org

*NCAA is a registered trademark of the National College Athlete Association. This product is not endorsed by the NCAA.

“Critical Reload ingredients are tested and certified to be free of banned or harmful substances by Informed-Choice’s world class sports doping control laboratory and suitable for collegiate athletes under NCAA. My reputation as a coach and health of my athletes depends on the quality and safety of Critical Reload.”

Michael Bewley

President & Founder, Critical Reload

WORLD-CLASS NUTRITION

Get personalized, sports-specific nutrition from the Critical Reload App

Pro athletes use sport nutritionists to plan healthful nutrition needs for peak performance and recovery. The Critical Reload App scientifically optimizes your nutrition plan to boost performance and speed recovery. The result is you see strength and performance gains like never before.

  • Customize your nutrition plan as a multi-sport athlete and season cycles.
  • Continually update nutritional needs as you build muscle and change body composition.
  • Adapt your nutrition plan during periods of injury and evolve as you return to play

“At GACS, the Critical Reload App gave us direction of the athlete and enhanced our ability to inform them how to jointly meet their performance and nutrition goals”

Gary Schofield

Founder, Board Emeritus | National High School Strength Coaches Association (NHSSCA), Former Head Strength Coach, Greater Atlanta Christian School

Our Story

Critical Reload was founded, by Clemson University Strength & Conditioning Coach and Specialist in Sports Nutrition, Mike Bewley with a single purpose — provide safe, highly-quality nutrition solutions for the athletes he trains daily. This virtuousness is continued with the teams and coaches we serve daily.

CRITICAL RELOAD FOUNDER

Mike Bewley is an industry expert with over a 35-years combined experience as a certified specialist in sports nutrition and strength & conditioning coach

Critical Reload was founded, by Clemson University Strength & Conditioning Coach and Specialist in Sports Nutrition, Mike Bewley. In 2002, Bewley earned his certification as a certified specialist in sports nutrition through the International Sports Science Association. Since that time, Coach Bewley has culminated an extensive level of experience assisting athletes with their performance nutrition needs while founding Critical Reload in 2004. His proficiencies as a specialist in sports nutrition include:

  • Recognize nutritional factors affecting health and performance that will enable appropriate nutritional counseling with Director of Sports Nutrition for Olympic Sports.
  • Disseminate factual knowledge of performance enhancing substances and provide persuasive evidence to student-athletes as the effects, risks, and appropriate alternatives.
  • Measure and monitor athlete and team body composition.
  • Analyze nutritional habits of athletes to determine the steps necessary to modify and provide a balanced diet.
  • Coordinate meal planning for at home and in-season travel.
  • Serve as liaison between athletics department and food services to oversee all facets of training table nutrition and scheduling.
  • Founded Critical Reload App (formally called NutraCarina), an intuitive on-line platform that seamlessly combines the nation’s top specialists in sports nutrition and sport dietitians with cutting edge technology.
  • Utilize smart phone technology to monitor nutritional habits of athletes for dietary exploration, education, and application.
  • Use product hardware and software to formulate daily caloric expenditure to estimate training table/travel menus, appropriate individual hydration requirements and enhance exercise recovery.
  • All the above nutritional practices virtually eliminate in-season weight-loss while helping enhance performance development year-round.

Furthermore, Bewley has been a Division-I collegiate strength and conditioning coach since 1998 making stops at University of Nevada-Reno (1998-2002), Georgia Southern University (2002-2006), University of Dayton (2006-2012), Georgia Tech (2012-2016) and Clemson University (2016 to present).

Michael Bewley, MA, CSCS-D*, RSCC-D*, SSN, USAW-I

Founder, Critical Reload,
Director of Basketball Strength & Conditioning,
Clemson University,
Certified Specialist in Sports Nutrition

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DISCLAIMER

The statements on this website and all affiliates have not been evaluated by the FDA. Products mentioned on this website are not intended to diagnose, treat, cure or prevent any disease and do not replace medical advice. Critical Reload and its affiliates urge you to consult with a qualified health care provider to discuss both the advantages and risks of using its products and for answers to your personal questions.

Contact US

OUR MISSION

To provide all athletes, teams and coaches with safe and affordable sports nutrition solutions.

Phone

1-800-817-9808

Mail

info@criticalreload.com

Address

PO Box 373
Bronston, KY 42518

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